Privacy Policy

1. Who We Are

London Prestige Chauffeur Ltd is committed to protecting your personal data and respecting your privacy. We are a professional chauffeur and private hire service operating in London and across the UK, registered with Transport for London (TFL Licence #11678). We comply with all applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

When you submit a quote request through our website, we collect the following personal data:

• Full name
• Phone number
• Email address
• Journey details (pickup location, destination, date, time, passenger count)
• Any additional information you choose to provide (e.g. flight number, special requests)

We also automatically collect certain technical data when you visit our website, including your IP address, browser type, device type, pages visited, and referring URL. This is collected via Google Tag Manager and Google Analytics.

3. How We Use Your Data

We use the personal data you provide solely for the following purposes:

• To respond to your quote request and provide pricing information
• To confirm and manage your booking
• To contact you regarding your journey (confirmation, driver details, updates)
• To improve our services and website experience
• To send marketing communications where you have given your consent (which can be withdrawn at any time)
• To comply with our legal obligations as a TFL-licensed operator

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Contractual necessity — to fulfil a booking or respond to a quote request
• Consent — where you have given explicit consent, such as for marketing communications (you may withdraw consent at any time)
• Legitimate business interests — to improve our service and respond to enquiries
• Legal obligation — to comply with TFL licensing requirements and applicable law

5. Data Sharing & Third Parties

We do not sell or rent your personal data. We may share your data with trusted service providers or where required by law, including the following:

• Webhook / automation service — to securely deliver your quote request to our booking team
• Google LLC — via Google Tag Manager and Google Analytics for website analytics (data may be transferred to the USA under standard contractual clauses)
• WhatsApp / Meta — if you choose to contact us via WhatsApp

All third-party processors are required to handle your data securely and in accordance with UK GDPR.

6. Cookies

Our website uses cookies and similar tracking technologies. These include:

• Analytics cookies (Google Analytics) — to understand how visitors use our site. These are only placed if you consent.
• Marketing cookies (Google Ads) — to measure the effectiveness of our advertising campaigns.

You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of some features on this website.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with our legal requirements. Once data is no longer required it is securely deleted.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — to request a copy of the data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your data ("right to be forgotten")
• Right to restriction — to request we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests

To exercise any of these rights, please contact us at bookings@londonprestigechauffeur.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data in transit.

10. Children's Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

To exercise your rights or for any privacy-related enquiries, please contact us in writing at the address below.